This case will be useful when you want to mitigate possible client irritations due to late delivery, emphasizing your attention to their needs and shifting any negative experience from your service to the delivery process. For example, you may suggest a discount for their next purchase to address their concerns.
To configure automated emails for delayed delivery, you should use the Shipment Delivered event and set the Trigger filter for the days in idle as a parameter. TrackMage extracts the idle days from tracking data, and they can be visible on the Shipment Details page when applicable.
You can continue to use the Shipment Delivered event as a stand-alone trigger matric, as the additional email will only be triggered if the days in idle exceed your specified threshold.
Let's go through the settings:
1. Access your Klaviyo account. Navigate to Flows in the side menu and click on Create Flows -> Create from Scratch in the upper right corner. Assign a name to the flow and proceed to create it. In the Flow Builder, select Your Metrics from the right menu and choose Klaviyo Prod from the list. Locate TrackMage - Shipment Delivered in the list of metrics, and click on it.
2. Then, locate the Trigger filter box and click the Add button. Confirm (if applicable) by clicking the Add trigger filter. When the parameters section is opened, first click on the Dimensions and select the daysInIdle parameter from the dropdown. Then, proceed to the Type field and set it as Number. Now, in the field next to Dimension, select is greater than from the dropdown menu. Finally, in the Value field, type the number of days you consider to be too long in idle and save the trigger.
3. Save the Flow to complete. Continue to create the flow by choosing the email template and configuring the template. It is up to you to add any other triggers, flow filters, actions, or logic as needed. This serves as an example of the easiest usage.
Please keep in mind that for TrackMage to send the event to Klaviyo, the order or shipment must have an email address assigned. This ensures that customers can receive updates through emails.